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The Launching Ceremony Of The Short Video Contest Was Held

Jul 28, 2023 | Leading Companies in China | 0 comments

Hong Yun, General Manager of Digitalization of Cummins China, Zhang Jun, Marketing Director of Dongfeng Cummins Marketing Company, Yan Kun, Service Director, Lai Haiju, Director of Customer Engineering, Cheng Mingfei, Director of Marketing Management, Zhou Rongfan, Director of Regional Marketing, and other leaders from Dongfeng Cummins Marketing Company, as well as representatives from all over the country Dozens of dealer partners attended this grand event!
The Launching Ceremony Of The Short Video Contest Was Held

The event site officially kicked off the short video contest of “Dongfeng Cummins Old Friend Gathering Star Program”, and at the same time, awards were presented to all dealer partners who have achieved excellent results in the Hurricane Live Challenge.

Benefiting from the popularity of the mobile Internet and the rise of short videos, commercial vehicle OEMs and dealers have turned to online marketing models. While focusing on multi-dimensional innovations such as brand, product, market, and service, Dongfeng Cummins has also successfully found new ideas for breaking the circle on the road of exploring user communication methods.

In 2022, Dongfeng Cummins tried the short video track for the first time, and successfully held the first short video competition of “Looking for Ace Sales”, which aroused widespread attention on the entire network. Through the creative short video dissemination, it vividly demonstrated the advantages of Dongfeng Cummins products, which not only improved users’ awareness of the products, but also helped dealers more accurately grasp user needs and actively respond to market changes.

In April this year, Dongfeng Cummins held the “Hurricane” Live Room Challenge, and with the support of dealers and partners, it started the competition in Shanxi, Shandong, Qinghai, Anhui, Chongqing and other places, and completed 18 live broadcasts in one month , the cumulative exposure of the whole network exceeded 1.64 million times. The success of the live broadcast challenge not only enhanced users’ awareness of the product, but also demonstrated the importance that Dongfeng Cummins attaches to users and fans.

The Launching Ceremony Of The Short Video Contest Was Held(4)

At the awards ceremony, Cheng Mingfei, Director of Marketing Management of Dongfeng Cummins Marketing Company, said: “In the face of new markets and new situations, fast, flexible and excellent marketing capabilities are the key to catalyzing the maturity of the market. Dongfeng Cummins has been constantly exploring and innovating in transformation. In the past two years, holding online activities through the Internet has achieved good results, and it has also strengthened Dongfeng Cummins’ focus on Internet transformation.”

In March of this year, the “Dongfeng Cummins Old Friends Meeting Star Program” was officially released. The program aims to build a communication platform for users in the form of short videos. It allows card fans to improve their driving skills and at the same time show the style of card friends in the new era.

At today’s event site, relying on the successful experience of the first “Looking for Ace Sales” short video contest, Dongfeng Cummins, adhering to the concept of “inspiring enthusiasm and creating the future together”, officially launched the short video of “Dongfeng Cummins Old Friends Huixingtu Project” Challenge”. Through online interaction to further connect users, create more self-display platforms for them, and at the same time achieve collaborative co-creation with users, injecting new vitality into Dongfeng Cummins brand communication and market expansion.

The short video contest of “Dongfeng Cummins Old Friend Gathering Star Project” provides a stage for contestants to show their creativity and talent, and encourages them to show their unique creativity and talent in short videos. On this stage, contestants have ample opportunities to show their creativity and stimulate their potential talents.

In addition, Dongfeng Cummins hopes that every contestant can learn and make short videos through the “Dongfeng Cummins Old Friend Gathering Stars Project” during the participation process, improve self-expression ability, tap their own potential and creative thinking. At the same time, it is also hoped that with the help of the “Starway Project”, the communication and interaction between users will be promoted, and the goal of learning from each other, learning from each other, improving together, and making progress together will be truly realized, fully expanding horizons, promoting cooperation, and injecting new ideas into the development of the industry. motivation.

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