In recent years, Chinese commercial vehicle companies have actively expanded the global market. Vehicle manufacturers and partners such as OEMs have joined forces in terms of products, markets and services, opening up the rapid growth momentum of China’s commercial vehicle exports.
On February 19, Dongfeng Motor Corporation’s 2025 Global New Products and New Technologies Promotion Conference was held in Xiamen. The conference focused on Dongfeng’s strategic layout of “product leadership, efficiency drive, and global development”, and released the overall overseas mid-term vision plan, new technology highlights, new overseas business lines, business policies, services and spare parts policies.
At the event, Dongfeng Motor showcased a number of heavyweight models and forward-looking technologies to global dealers. Dealers at home and abroad experienced Dongfeng vehicles equipped with Dongfeng Cummins engines through test rides and deeply felt the charm of its brand. Through this promotion event, nearly 3,000 orders were obtained on site.
Through the increase in sales in recent years, Dongfeng Motor has built a market sales network of “based in Wuhan and serving the world”, with business covering nearly 60 countries and regions and nearly 400 cities around the world, and has won the recognition and trust of more than 4 million users worldwide. In 2024, Dongfeng Motor’s overseas sales reached more than 25,000 units, a year-on-year increase of 66%, setting a new historical high. The market share in LCV, light trucks, large VANs and other fields has increased significantly. Among them, LCV ranks among the top three in the industry, light trucks rank second in the industry, and LCV and LDT sales have increased by 67% and 51% year-on-year respectively, outperforming the general trend and the industry.
Representatives of outstanding dealers in Africa and America shared their experiences. They told stories of growing up with Dongfeng and expressed their confidence in the new technologies and future plans displayed by Dongfeng Motor.
During the critical transformation period of China’s automobile industry from “big to strong”, moving towards internationalization is the only way for automobile companies to become stronger, better and bigger. With the continuous breakthroughs in brand building and technological leap, Dongfeng Motor’s brand influence and overseas market development have also accelerated. As one of the excellent powertrain suppliers, Dongfeng Cummins has always fully empowered Dongfeng Motor to create a more outstanding benchmark and efficient logistics truck in the industry, helping it achieve sales breakthroughs. In terms of product layout for overseas exports, Dongfeng Cummins relies on a complete product system to achieve full coverage of trunk logistics, medium and short-distance transportation, urban and intercity logistics, and special working conditions overseas.
Dongfeng Motor exhibited more than 60 models and more than 20 parts in the static and dynamic tasting activities of new products and new technologies. Among them, the models include small trucks, light trucks, VAN vehicles, special vehicles, etc., covering fuel and new energy products, and more than 1/3 of the products are equipped with Dongfeng Cummins engines. The guests at the conference experienced the excellent performance of Dongfeng’s new products in terms of power performance, handling stability, comfort, etc. through test rides and scenario-based experiences.
The products exhibited at the event fully demonstrated Dongfeng Cummins’s smart manufacturing strength. For example, the newly launched D2.5/D3.0 light engines have been better adapted to applications in various regions of the overseas market, the D4.5FE/D6.7 medium-sized engines with further improved power, and Dongfeng Cummins integrated power chains focusing on long-distance logistics trunk lines, etc., with the advantages of more efficiency, reliability, comfort, and economy, fully adapt to complex geographical environments and transportation types, and have been widely praised by dealers and users in overseas markets.
Dealer partners from all over the world have expressed their confidence in Dongfeng’s new products and technologies. On the road to moving forward together, they are willing to work closely with Dongfeng, use their local resources and market experience, and work with Dongfeng to break through market barriers and fully explore a new future in overseas markets.
Set sail at dawn to face new challenges, and heroes will be seen in the rhythm. So far, Dongfeng Cummins has helped Dongfeng to provide diversified power solutions for many countries and regions around the world, and continues to help global users succeed. In the future, with its outstanding technical strength and profound industry heritage, Dongfeng Cummins will continue to help Dongfeng to sail overseas with its superior strength in the industry and provide high-quality transportation solutions for the global market.
